Lair Services, a provider of IT services for the Small-Medium Business market announced today a corporate re-brand to DART. Under the new name, the same professional team will be providing solutions from their same Tampa office.

For over a decade, DART has provided IT design, implementation, and support services for a broad range of companies in South Florida. Re-branding to DART was due in part to the retirement David Lair, the founder of Lair Services. Thomas Raad, now the sole owner, will continue the long history of providing technology solutions to small, medium, and large businesses.

The client portfolio is diverse and includes specialty support for Legal, Accounting, and Construction firms. Founded in 1982, LSI has a long history of working with clients on infrastructure, networking, desktop & server virtualization, data storage, backup/recovery, security, document management, and other enterprise-level solutions.

Mr. Raad began to work on changing the company’s brand to represent a clear, concise message for the business community. “Our new brand represents the final merging of a long history and current technologies to serve our client’s needs. DART will be one comprehensive solution-driven company focused on the success of our clients,” said Thomas Raad, president and sole proprietor of DART. “Our company’s brand, coupled with our core values, demonstrates the vision of those we serve passionately. We deliver solutions that help keep buyers and sellers connected.”

All the industry and local business accolades received from MSP501, USF Fast56, Tampa Bay Business Journal and Inc5000, demonstrate that the company has distinguished itself. The growth realized, while maintaining a level of concierge service has been recognized as a key differentiator. All these awards bestowed since 1982 are the cornerstone of the DART family of technology professionals.

The company will immediately begin rolling out the new branding across its platforms, products, and tool-sets. “We are introducing the world the next evolution of DART – Tech Services, Security & Solutions,” Raad said, “We have always been a market leader in IT Services, and we want our entire identity to reflect that.”